Underground business logo and graphic design
Underground logo design emerged as a response to the evolving dynamics of urban culture and the need for distinct visual identities in subterranean spaces. Originally, one prevailing style captured the essence of underground venues, while today diverse underground logo ideas flourish. Regardless of approach, such designs encapsulate the raw energy and authenticity of hidden urban scenes, injecting an edgy charm into graphic design. While some may view underground logos as gritty and rebellious at first glance, they actually offer a creative and expressive outlet--and they're experiencing a wave of newfound popularity. Elevate your brand with these underground logo concepts and craft one that stands apart.
The Underground logo, designed by Edward Johnston in 1917, is an iconic symbol for the London Underground, known also as the "roundel." It comprises a red circle, or disc, with a horizontal blue bar across the middle that traditionally displays the station name, embodying a perfect balance of simplicity and functionality that has stood the test of time. The result of Johnston's design process is a logo that not only serves as a practical navigational aid but has also become a globally recognized emblem of London's transit system, representing the city's blend of tradition and modernity.
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